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In a time of universal deceit, telling the truth is a revolutionary act.
Several new reports have been added to the Circum report collection. One of them is entitled "Survey on the importance of satellite radio programming and non-programming features for current subscribers".
Circum Network Inc. was tasked by counsel to CSI, NRCC, and SOCAN with the design, the implementation and the reporting of a study to measure of the relative importance of various programming and non-programming features of satellite radio in consumers' decisions to subscribe to a satellite radio service and to maintain their subscription.
The study is based on telephone interviews with 1,000 subscribers to satellite radio services in Canada and on a sub-sample of 306 of these subscribers who completed an additional Web survey. The subscriber sample was developed using an automatic dialling-announcing device (ADAD) to place automated calls to a random sample of household telephone numbers. The fieldwork took place between April 9 and May 29, 2007
The findings of the study underscore the importance of music in current subscribers' decisions to initially subscribe and to maintain their subscription.
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