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You are entitled to your opinion. But you are not entitled to your own facts.
(Daniel Patrick Moynihan)

Document T068

Effects of various entertainment activities on the use of conventional radio

Prepared for the Association québécoise de l'industrie du disque, du spectacle et de la vidéo, March 2006.

This report sets out to answer the following question: what is the likely impact of other audio technologies, such as satellite radio, Internet radio, podcasting, file sharing and downloading, on commercial radio and the music industry?

The Association québécoise de l'industrie du disque, du spectacle et de la vidéo asked Circum Network Inc. to conduct an independent study addressing the following questions: what are Canadians' music listening habits? what are the reasons leading Canadians to listening to commercial radio and what is the place of music within this? what is the impact of satellite radio listening and of Internet radio listening on Canadian's music listening and commercial radio listening habits?

The study is based on a telephone survey of 1,023 Canadians.

141 pages, 1.1M [PDF format]


To reach us:

General address : service@circum.com
Benoît Gauthier : gauthier@circum.com, @BGauthierCEEQ
Tel. : +1 819 775-2620, Fax : (no more fax; sorry)
238 Fleming Road, Cantley, Québec J8V 3B4