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For every complex problem there is an answer that is clear, simple, and wrong.
(H. L. Mencken)

JANUARY 2, 2003

Market Research Handbook 2002: a Statistics Canada publication

The Statistics Canada Market Research Handbook 2002 is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market — market researchers, strategists, product planners and sales leaders. The broad range of data are equally relevant to consumer and business-to-business marketing. They present profiles of key industries including the small business sector, as well as of consumers in all provinces and 45 major cities. International trade data and projections — of population, households, families and selected economic indicators, etc. — provide information for businesses seeking to expand or develop new product lines.

Including the latest data from the 2001 Census and a wide range of other surveys, the 2002 edition incorporates a number of features designed to make it more user-friendly. Features include a user's guide, annotated charts to reveal salient trends, help lines for each of the data sources, and references to CANSIM.

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